If only 49% of your employees are happy enough to recommend you as an employer, that means you have 51% who are either ambivalent to you as an employer or are unhappy with you. Free coffee or other silly programs will not change that.
For some of society's most complex problems, like solving poverty or civil rights issues, the sides attempting to solve them are so far apart that nothing constructive can be accomplished. Is there a way to close the gap?
If you define cheating as finding the answers to a question wherever those answers exist, then you can see why in traditional education and testing environments this is verboten. But once you get into the real world, finding the answer wherever the answer happens to exist is simply the way it's done.