In the second episode of my Honest Conversation About Conversions series, I explore the importance of assembling a good software conversion team, and who you should include on the team to ensure a stress-less conversion.
Conversions are always challenging, both for the conversion team and for the business undergoing the conversion. But in my time working on conversion projects, some common themes emerged that have a big impact on whether a conversion will go smoothly or not so smoothly. I'm going to share these themes with you, to help you make your next conversion as stress-less as possible.
The rapid advances in technology have created a huge market for Silicon Valley, and those that piggy-back off of them, to try and turn our homes into something resembling Eureka. But after the events of last week, we've seen exactly how much damage the insecurity of the IoT can do.