Episode 4: Cleanup in the Data Aisle

Your data is a mess. Should you clean it up pre-conversion or post-conversion? How do you decide?

If your old software platform has legacy status, or if you’ve had multiple rounds of staff turnover since you installed your previous system, then you will discover during your conversion work that you data set is not in great shape. You will have records that are old, inaccurate, or just plain messy. But is a software conversion a good time to clean up that data?

There are really two options: Clean up your data pre-conversion or do a post-conversion cleanup. Each has its advantages and disadvantages. I explore these issues in An Honest Conversation About Conversions Episode 4: Cleanup in the Data Aisle.

If you would like to see any of the previous episodes, click here.

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