Innovation for Naught?

True innovation, true disruption, needs to happen not with products or apps, but within the businesses themselves. Within how they operate. Within their culture

We are in an era of innovation and disruption. It seems to be almost a daily occurrence that some new startup is shattering VC records or going through an IPO. But do you ever wonder where some of them disappear to? They seem to vanish almost as quickly as they appear.

At the same time, many larger businesses carry on with normal business practices. They may re-brand, create “innovative” new products, or introduce new policies designed to help them retain new talent. But it all turns out to be window dressing.

True innovation, true disruption, needs to happen not with products or apps, but within the businesses themselves. Within how they operate. Within their culture. When they truly change how they do business, that’s when the innovations they produce will be lasting.

Contributor Tom Goodwin at TechCrunch fleshes all of this out in his great piece, Innovation is in all the wrong places. I happen to agree with him that the innovation needs to be harder. It needs to be deeper to be lasting. Until then, we’ll get a lot of cool new toys and apps, but it will be more flash in the pan than true innovation.

Innovation is in all the wrong places – TechCrunch

I live a pretty cosmopolitan futuristic life atop a glass skyscraper in New York City, but I’ve yet to get a pizza delivered by drone, order a taxi from Alexa or open a hotel door with my smartwatch. We’ve got the questions wrong: It shouldn’t be how are you innovating or which project is doing…

via Innovation is in all the wrong places — TechCrunch

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