Technology companies today operate in a very different world than a decade ago. The hardware and backbones which used to be designed with a new product are now taken for granted thanks to standardization. I for one appreciate this standardization for two reasons:
1) There are far fewer BSOD’s or other major failures than when I was a kid using technology in its infancy
2) The standardization is making it so much easier for an outsider in the tech industry like myself to get in.
But there is a flip side to this coin as well. Standardization forces companies in the sector to innovate in an ever-smaller circle. As a result, much of the most unicorn-like success stories out of Silicon Valley have revolved around software only, Facebook being the most prominent example. It’s a software product and it’s revolutionary…but it’s software.
Have we reached the saturation point of software? That point where it seems like everything is software, and software is everything? Signs seem to point in that direction, and for companies trying to be innovative that presents a number of challenges, not the least of which is the fact that consumers are getting software apathy.
What should be done? This great article from TechCrunch’s Ben Schippers has some very interesting proposals. It is worth the read.
The internet has become a lonely space, and consumers are hungry for something new. We don’t talk much anymore about new processors, video cards and faster dialup modems — at least not like we used to. The technology industry, specifically the internet, continues to become further standardized and isolating, which makes it harder for new…